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The single most important factor in Google’s rank order of links on any search engine results page (SERP)

2016-04-30 in Uncategorized

I expect many SEO experts to have their own analytics and answers to this question, but I don’t care what they may think (they probably don’t even understand that I just made a little hat-tip to Vannevar Bush – or even who Vannevar Bush was, for that matter).

The single most important factor is whether Google might make money from putting a particular link on a particular search engine results page.

This is not a matter that is open for discussion – it is Google’s fiduciary responsibility to Google’s shareholders.

The rest of the details are left as an exercise for the reader. 😉

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