Profile photo of nmw

by

What’s App

2015-11-30 in Uncategorized

I typed „Uber“ into „Google“ and the #1 result on the first page of SERPs (SERP = „search engine results page“ 😉 ) — www.uber.com – was TL;DR (too long – don’t read). I couldn’t do very much on the page using the flip-phone (probably about 10 years old) I was using. I tried pressing the „sign up“ link.

I got a page which asked me to enter payment details. Nope – sorry, not doing that.

If Uber were actually about ride-sharing, then it would let me enter my location and hail a taxi right away. Payment could be solved if/when the taxi arrived. But it isn’t an app for hailing taxis – it’s an app for collecting data.

I also have a smartphone, but now that I know that Uber isn’t really very useful to me, I won’t visit their site, download their app or anything like that. I could have simply used Google to type in taxi (plus my location) in order to get a phone number and call a taxi using my phone… in less time!

I could also have tried to „cut to the chase“ by simply entering taxi.com into my rather feeble [0.1] browser… but it seems like some idiot is using that site as a brand name. 😐

Now you may say that I am not Uber’s target „consumer“ (and quite obviously also not taxi.com). OK, I get that. My point is: There are probably potentially billions of users I feel Uber ought to be targeting with a targeted website for very „low“ technology… – probably the vast majority of (potential) users worldwide are using a so-called „feature phone“ with little or no smarts besides a browser with very little memory.

I do have a smart phone – but I rarely use it. I prefer to type on a keyboard. Although my kids laugh at me, when I recently suggested to one of my daughters that she should send me SMS questions that I can simply answer with „yes“ or „no“ (Y/N), she said that would require her to write more. I noted that since she’s such an expert with her smart phone, she could type such questions easily. She chuckled, but I have yet to receive my first question. 😉

If I were to use my smart phone as my kids do, loading it up with dozens if not hundreds of apps, then I guess I would join the millennial consumer community (see „Millennial Media Landscape“ and also „Making + Breaking Connections + Relationships“)… and many companies could collect and share data about me with other companies and/or spy companies (the so-called „big data“ industry is all about industrial espinoage – just in case you didn’t know that already).

Most of these apps give their users the impression that things change on the web at breakneck speed – but that is simply yet another hoax created by people trying to profit from the gullibility of novice users. My hunch is that far more than 99% of the web doesn’t change at all from one day to the next. It is important to realize that the web is no longer something new… and that what novice users consider to be significant may very well actually be rather insignificant.

Comments are closed, but trackbacks and pingbacks are open.

Skip to toolbar