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Get Paid to Change

2015-05-02 in Uncategorized

People want to “get paid to…” do whatever.

Nowhere is that more clearly exemplified than on “YouTube” websites. Many people create videos, movies, stories, channels or whatever in order to get paid. I recently heard some media executive (it could have been any of thousands of executives, really) argue on some news program that “we need to end free”. People like this don’t seem to realize that there is no money in digital (“on the page”) content (see also “People as Content: Virtual Content vs. “In Real Life” (IRL) Content“). Where the real money is in tracking what content people are consuming, and then making educated guesses about what type of other crap they might want to consume — at least from an advertising perspective.

From a community perspective, it’s actually quite different. In a community, members are already engaged much in the same way that they might join a club — they are willing to pay membership fees, they want to participate, and so on. It’s an entirely different mindset — and one that most people don’t understand, because they are so mesmerized by the idea of consuming mass quantities of free crap.

One thing that is fascinating to watch happening is how YouTube sites kind of bring together people who expect free content with people who expect to get paid to produce content. Maybe it is a marketplace that introduces people to the idea that payment for quality engagement might have a future. At the very least, it should introduce people to at some point realize that when they signed up for a free lunch they are in reality just being sold down the river. 😉

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